Week 5 EOC: Superbowl Ads

• > The nature of the brand or group: Kia is a car company that is popular in the US with their commercial vechicles and their technology they have began putting into their cars. Their goal in their ad was to take something that is so taboo as a child asking where babies come from in a place you cant run or change the subject because they are on the open road heading somewhere and making it humorous. The father begans explaining and when he is questioned again by his young son who comes to the rescue you may ask ? Its the car! He quickly has it play a child song by one simple voice command and they all begin to sing along, problem solved! From the commercial alone you can see that kia is a very family oriented brand the specific car they are advertising in this commercial in the sorento. It is a very room and technologically advanced vehicle of its time, and has a lot of features for easy and quick access to everything. They really positioned this ad to families and to people that like quick and efficent tasks to be performed without much effort on their part while driving. 
• > The target audience: the target audience is parents and mid life adults. It is showing a young family      oriented, and suburban married couple with their son. Its meant to be a hip family car. 
• > What is important to the target audience: For a family car, its going to be the hands free features, and the space in the car. How comfortable it is to ride in for long drives, and how technological advanced it is.