1. Determine the scenario: What happens in this frame?
In the frame this women is clearly attracted to the man she is by. She is intrigued by him and she is getting closer and flirting with him while he is smoking his cigarette.
2. What is the setting? What are the conditions? The setting looks like it could be out somewhere like a bar or a club. The conditions are very simple and it mainly just focus on these two people and the cigarette he is smoking as the main focal point.
3. Who are the people or groups? There are only the male and female in the advertisement. They are middle aged and both attractive. The man is a smoker. The women could easily be a model or just a beautiful girl.
4. What is their point of view around this specific experience? It is using sex appeal to sell the cigarettes he is smoking. It is stating that if you "blow in her face" she will follow him anywhere. It is a very provocative and sexual reference used to intrigue people to want to purchase the cigarettes.
5. What are their goals? They are trying to play on peoples want to attract the other sex to sell their cigarettes. They want the consumer to feel like they are more appealing if they were smoking their brand of cigarettes and could attract the attention of beautiful women.
6. What are their assumptions? What are their perceptions? Their assumption is that people will want to go out and purchase their cigarettes with the idea that it will make them look cool and sophisticated while smoking. It also wants people to notice the sexual nature of the ad and hopes to draw in people to their brand that way as well.
7. Are there conflicts? Is there cooperation? I don't think there is any conflict. In the time period this was released it was a simpler time for advertising so the ad does just what it is meant to. By using the sex appeal as well which was becoming less taboo , it plays on what was popular at the time and gains attention.
8. What are the outcomes? Cigarette sales, and a good advertisement.. it caught my attention.
2. What is the setting? What are the conditions? The setting looks like it could be out somewhere like a bar or a club. The conditions are very simple and it mainly just focus on these two people and the cigarette he is smoking as the main focal point.
3. Who are the people or groups? There are only the male and female in the advertisement. They are middle aged and both attractive. The man is a smoker. The women could easily be a model or just a beautiful girl.
4. What is their point of view around this specific experience? It is using sex appeal to sell the cigarettes he is smoking. It is stating that if you "blow in her face" she will follow him anywhere. It is a very provocative and sexual reference used to intrigue people to want to purchase the cigarettes.
5. What are their goals? They are trying to play on peoples want to attract the other sex to sell their cigarettes. They want the consumer to feel like they are more appealing if they were smoking their brand of cigarettes and could attract the attention of beautiful women.
6. What are their assumptions? What are their perceptions? Their assumption is that people will want to go out and purchase their cigarettes with the idea that it will make them look cool and sophisticated while smoking. It also wants people to notice the sexual nature of the ad and hopes to draw in people to their brand that way as well.
7. Are there conflicts? Is there cooperation? I don't think there is any conflict. In the time period this was released it was a simpler time for advertising so the ad does just what it is meant to. By using the sex appeal as well which was becoming less taboo , it plays on what was popular at the time and gains attention.
8. What are the outcomes? Cigarette sales, and a good advertisement.. it caught my attention.
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