Galaxy Note II: What would you like to do?

Commerical Idea:

Night sky full of stars, a group of teens are all hanging out in the fields in a country area. They are hanging out listening to music all tailgating enjoying themselves. Then suddenly one boys sees this bright light in the sky and grabs the attention of the rest of the group They all see this thing coming down towards earth, they instantly all stop to watch baffled as to what they are witnessing. When it hits not far from where they are they run over to see what it is that crashed down. They run up out of breath and see this hole in the ground with an object lighting up in the hole. Slowly they approach it weary as to what this large object could be..One of the guys walks up and grabs it as the other are a little more apprehensive to go up to this unidentified object. Its the Note II fallen from the galaxy when they look at the screen it has a GPS satellite navigation on it showing the track it took from the galaxy to the exact location it landed. The other members or the group slowly approach it and all group around it with the one boy who is holding the phone. The galaxy pen has pulled itself out and is sitting by the phone. It had circled the location in red and says you are here written on the screen. The boy picks up the pen and they all look at each other puzzled by what they are witnessing. The screen flickers and instantly changes, and then the screen lights up and S VOICE pops up mic on the screen and the vibrating colors go across the phone, and she simply says "what would you like to do ?"

Week 5 EOC: Superbowl Ads

• > The nature of the brand or group: Kia is a car company that is popular in the US with their commercial vechicles and their technology they have began putting into their cars. Their goal in their ad was to take something that is so taboo as a child asking where babies come from in a place you cant run or change the subject because they are on the open road heading somewhere and making it humorous. The father begans explaining and when he is questioned again by his young son who comes to the rescue you may ask ? Its the car! He quickly has it play a child song by one simple voice command and they all begin to sing along, problem solved! From the commercial alone you can see that kia is a very family oriented brand the specific car they are advertising in this commercial in the sorento. It is a very room and technologically advanced vehicle of its time, and has a lot of features for easy and quick access to everything. They really positioned this ad to families and to people that like quick and efficent tasks to be performed without much effort on their part while driving. 
• > The target audience: the target audience is parents and mid life adults. It is showing a young family      oriented, and suburban married couple with their son. Its meant to be a hip family car. 
• > What is important to the target audience: For a family car, its going to be the hands free features, and the space in the car. How comfortable it is to ride in for long drives, and how technological advanced it is. 

Week 3 EOC: Cigarette Ad

1. Determine the scenario: What happens in this frame?

 In the frame this women is clearly attracted to the man she is by. She is intrigued by him and she is getting closer and flirting with him while he is smoking his cigarette.
2. What is the setting? What are the conditions? The setting looks like it could be out somewhere like a bar or a club. The conditions are very simple and it mainly just focus on these two people and the cigarette he is smoking as the main focal point.
3. Who are the people or groups? There are only the male and female in the advertisement. They are middle aged and both attractive. The man is a smoker. The women could easily be a model or just a beautiful girl.
4. What is their point of view around this specific experience? It is using sex appeal to sell the cigarettes he is smoking. It is stating that if you "blow in her face" she will follow him anywhere. It is a very provocative and sexual reference used to intrigue people to want to purchase the cigarettes.
5. What are their goals? They are trying to play on peoples want to attract the other sex to sell their cigarettes. They want the consumer to feel like they are more appealing if they were smoking their brand of cigarettes and could attract the attention of beautiful women.
6. What are their assumptions? What are their perceptions? Their assumption is that people will want to go out and purchase their cigarettes with the idea that it will make them look cool and sophisticated while smoking. It also wants people to notice the sexual nature of the ad and hopes to draw in people to their brand that way as well.
7. Are there conflicts? Is there cooperation? I don't think there is any conflict. In the time period this was released it was a simpler time for advertising so the ad does just what it is meant to. By using the sex appeal as well which was becoming less taboo , it plays on what was popular at the time and gains attention.
8. What are the outcomes? Cigarette sales, and a good advertisement.. it caught my attention.