Wk 2 EOC: Advertising Ethics

Tom Ford is known for very controversial advertisements. These are just two examples of them. It is very suggestive and provocative to say the LEAST. It could be very offensive to people that aren't that open or wanting to see something so blunt put in their face in an advertisement. I also don't think it effectively is promoting the cologne. It sure draws focus to it, but only because of the positioning not the product.

This reebok advertisement can be very offensive to women. Especially those that are in a relationship. It is implying men should put more focus on the gym and their body then their girlfriends and should cheat on them instead. Many women are very sensitive in advertisements and don't like having suggestive as an advertisement for their men to cheat on them in front of them. However, I am sure men would find this ad quite comical and it allows Reebok to do what it intended and draw attention of the male demographic to them. They probably knew when printing this ad it would have a negative impact on the female consumer group, but I think they were willing to take that hit.

this ad by dolce and gabbana (another brand known for their controversial ads) not only has a sexual reference to almost an extreme. They also have what it seems will always be a debate and controversy is a gay suggestive reference in the ad. It is a group of men together one laying naked on the ground and others watching and implying that they are going to undress their D&G trousers. I am sure that some groups of people were highly offended by an advertisement like this for multiple reasons.