Week 8 EOC: My Slogan

My font ideas for my slogan that I will consider using when doing my advertisement. 

Galaxy Note II: What would you like to do?

Commerical Idea:

Night sky full of stars, a group of teens are all hanging out in the fields in a country area. They are hanging out listening to music all tailgating enjoying themselves. Then suddenly one boys sees this bright light in the sky and grabs the attention of the rest of the group They all see this thing coming down towards earth, they instantly all stop to watch baffled as to what they are witnessing. When it hits not far from where they are they run over to see what it is that crashed down. They run up out of breath and see this hole in the ground with an object lighting up in the hole. Slowly they approach it weary as to what this large object could be..One of the guys walks up and grabs it as the other are a little more apprehensive to go up to this unidentified object. Its the Note II fallen from the galaxy when they look at the screen it has a GPS satellite navigation on it showing the track it took from the galaxy to the exact location it landed. The other members or the group slowly approach it and all group around it with the one boy who is holding the phone. The galaxy pen has pulled itself out and is sitting by the phone. It had circled the location in red and says you are here written on the screen. The boy picks up the pen and they all look at each other puzzled by what they are witnessing. The screen flickers and instantly changes, and then the screen lights up and S VOICE pops up mic on the screen and the vibrating colors go across the phone, and she simply says "what would you like to do ?"

Week 5 EOC: Superbowl Ads

• > The nature of the brand or group: Kia is a car company that is popular in the US with their commercial vechicles and their technology they have began putting into their cars. Their goal in their ad was to take something that is so taboo as a child asking where babies come from in a place you cant run or change the subject because they are on the open road heading somewhere and making it humorous. The father begans explaining and when he is questioned again by his young son who comes to the rescue you may ask ? Its the car! He quickly has it play a child song by one simple voice command and they all begin to sing along, problem solved! From the commercial alone you can see that kia is a very family oriented brand the specific car they are advertising in this commercial in the sorento. It is a very room and technologically advanced vehicle of its time, and has a lot of features for easy and quick access to everything. They really positioned this ad to families and to people that like quick and efficent tasks to be performed without much effort on their part while driving. 
• > The target audience: the target audience is parents and mid life adults. It is showing a young family      oriented, and suburban married couple with their son. Its meant to be a hip family car. 
• > What is important to the target audience: For a family car, its going to be the hands free features, and the space in the car. How comfortable it is to ride in for long drives, and how technological advanced it is. 

Week 3 EOC: Cigarette Ad

1. Determine the scenario: What happens in this frame?

 In the frame this women is clearly attracted to the man she is by. She is intrigued by him and she is getting closer and flirting with him while he is smoking his cigarette.
2. What is the setting? What are the conditions? The setting looks like it could be out somewhere like a bar or a club. The conditions are very simple and it mainly just focus on these two people and the cigarette he is smoking as the main focal point.
3. Who are the people or groups? There are only the male and female in the advertisement. They are middle aged and both attractive. The man is a smoker. The women could easily be a model or just a beautiful girl.
4. What is their point of view around this specific experience? It is using sex appeal to sell the cigarettes he is smoking. It is stating that if you "blow in her face" she will follow him anywhere. It is a very provocative and sexual reference used to intrigue people to want to purchase the cigarettes.
5. What are their goals? They are trying to play on peoples want to attract the other sex to sell their cigarettes. They want the consumer to feel like they are more appealing if they were smoking their brand of cigarettes and could attract the attention of beautiful women.
6. What are their assumptions? What are their perceptions? Their assumption is that people will want to go out and purchase their cigarettes with the idea that it will make them look cool and sophisticated while smoking. It also wants people to notice the sexual nature of the ad and hopes to draw in people to their brand that way as well.
7. Are there conflicts? Is there cooperation? I don't think there is any conflict. In the time period this was released it was a simpler time for advertising so the ad does just what it is meant to. By using the sex appeal as well which was becoming less taboo , it plays on what was popular at the time and gains attention.
8. What are the outcomes? Cigarette sales, and a good advertisement.. it caught my attention.

Wk 2 EOC: Advertising Ethics

Tom Ford is known for very controversial advertisements. These are just two examples of them. It is very suggestive and provocative to say the LEAST. It could be very offensive to people that aren't that open or wanting to see something so blunt put in their face in an advertisement. I also don't think it effectively is promoting the cologne. It sure draws focus to it, but only because of the positioning not the product.

This reebok advertisement can be very offensive to women. Especially those that are in a relationship. It is implying men should put more focus on the gym and their body then their girlfriends and should cheat on them instead. Many women are very sensitive in advertisements and don't like having suggestive as an advertisement for their men to cheat on them in front of them. However, I am sure men would find this ad quite comical and it allows Reebok to do what it intended and draw attention of the male demographic to them. They probably knew when printing this ad it would have a negative impact on the female consumer group, but I think they were willing to take that hit.

this ad by dolce and gabbana (another brand known for their controversial ads) not only has a sexual reference to almost an extreme. They also have what it seems will always be a debate and controversy is a gay suggestive reference in the ad. It is a group of men together one laying naked on the ground and others watching and implying that they are going to undress their D&G trousers. I am sure that some groups of people were highly offended by an advertisement like this for multiple reasons.

Wk1 EOC: Volkswagen Lemon

What made this ad monumental is it was simple and to the point. Ads before this one in this time were large and fantasy like, and Volkswagen kept it basic. They also poked fun at themselves by calling it a Lemon. It was considered a lemon to critics because of the chrome strip on the glove compartment. Volkswagen was taking a huge stance saying if this car was considered a Lemon because of something so small, then they must make well round built cars. They also had a large amount of small print on the ad that then went into full detail into what exactly will make a car a lemon. How it could be a small part of the windshield that could get it rejected and how extravagant the testing procedures are. The whole ad almost pokes fun at it, and is bold and in your face. It was very different and monumental for a company to do this, to fight back with their own advertisements to sell their cars. Especially in a time of baby boomers and large vehicles they needed to stand out with this little compact beetle and they did just that. 

http://auto.howstuffworks.com/1960-1969-volkswagen-beetle4.htm
http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all
http://www.writingfordesigners.com/?p=1731

Wk1 EOC: My Voice

I by no means call myself a fashion expert, or critic. I am simply an artist, an artist who finds self-expression through fashion and all elements pertaining to it. I am not just interested in the finished product of a perfectly fitting pair of jeans, or a shirt that compliments me just right, or even a store that I have to stop in anytime I am looking for a new outfit because I know they will always have something for me. I am interesting in what exactly makes people feel this way about articles of clothing? How does one group of people predict what is going to get the public going each season, what will sell, and what will change the face of fashion and be evolutionary in the trends and fads we currently are in? I want to be a part of that; I want to be in a group of people that help people make decisions on their fashion statements every day. It is a universal language among everybody the first question you present to yourself when you are getting ready in the morning, “what shall I wear today?” Some the answer may be as simple as what is laying closet on the ground to me, but for others it is a process that is exciting and fun to match and change your style frequently. I want to be in the background making changes and learning about the ever changing life of fashion. It is something that to the public is so small and goes unnoticed, but for me I have noticed and am intrigued to learn more! I want to make a small difference in a big corporation and get to travel the world while doing so. Living the dream of a fashion enthusiast is what I shall call it for now, the expert comes later. J